Black Press announced today the launch of paid content for advertisers 乌鸦传媒� the largest native advertising platform in British Columbia.

Regular visitors to Black Press websites and Facebook pages across B.C. might notice an additional source of information being made available to them.

Impress Branded Content was recently added to introduce readers to some of the key businesses and individuals in their communities, while giving advertisers an additional way to provide information to consumers in a technology-driven era.

This format is known as 乌鸦传媒渘ative advertising乌鸦传媒� and involves advertisers purchasing an 乌鸦传媒渁rticle乌鸦传媒� on the newsfeeds of Black Press websites.

An informational piece pertaining to their business appears on the newsfeed for seven days and resides under the 乌鸦传媒淚mpress乌鸦传媒� channel on the website for 12 months.

A link to the information is also added to the newspaper乌鸦传媒檚 Facebook page and is clearly marked as 乌鸦传媒渟ponsored content,乌鸦传媒� so that readers know it is not a news story.

Andrew Franklin, Director of Digital Development for Black Press, explains no more than two paid content stories will appear on any of the Black Press Facebook pages or websites each week. Some weeks, there won乌鸦传媒檛 be any.

Advertisers have the option of paying to have a managed Facebook 乌鸦传媒渂oost乌鸦传媒� to reach a targeted audience 乌鸦传媒� for example, young women living in the Okanagan interested in bridal wear.

Black Press has started this initiative as a business move providing multimedia solutions for advertisers, Franklin said.

乌鸦传媒淲e need to look at ways to diversify our business into the future, and both online and print are important to us. We need to find ways to grow our business through opportunities online,乌鸦传媒� he said.

Franklin said all articles posted as Impress Branded Content will be 乌鸦传媒渆ditor approved,乌鸦传媒� with the idea that they are providing useful information 乌鸦传媒� for example, a car dealership providing tips for buying a new vehicle or a dental office offering suggestions for keeping your teeth and gums healthy. The key to native advertising is transparency. Paid content will always be clearly labelled.

Recent paid content postings, during a pilot period, resulted in high online interest, generating great feedback to advertisers.

Franklin said the paid branded content will translate into powerful storytelling for advertisers across multiple platforms, including desktop computer, mobile phones and tablets.

For further information email: impress@blackpress.ca.