It乌鸦传媒檚 about time, but more importantly, it乌鸦传媒檚 about place.

That乌鸦传媒檚 the feeling of a group of Naramata Bench wineries about the recently submitted proposal to have the wine-growing region between Naramata and Penticton become an official Sub-GI (geographic indicator).

Currently in B.C. there乌鸦传媒檚 only a handful of geographic names that are allowed on a label, something which is highly regulated by the (Vintners Quality Alliance) VQA process.

One of those is Okanagan Valley, of which, if the Sub-Gi proposal is approved by the provincial legislature, could then legally be preceded by 乌鸦传媒淣aramata Bench.乌鸦传媒�

In 2015 the Golden Mile appellation (a legally defined and protected geographical indication used to identify where the grapes for a wine were grown) in the Oliver region was approved, the first Sub-Gi in B.C.

乌鸦传媒淗aving a geographic regulator so that the truth in labelling is evident and there is an auditing process to prove where the grapes are from is imperative, because otherwise you could just put whatever you want on the label,乌鸦传媒� said winemaker Kathy Malone of Hillside Winery, who is part of the five-member Naramata Bench Sub-GI committee. 乌鸦传媒淚 think that in the early days, the vineyards were so young that the wines weren乌鸦传媒檛 expressing fully what some of those differences might be, but now we乌鸦传媒檙e at a stage where they definitely are and the world wine scene is standing up and taking notice.乌鸦传媒�

Winemaker and committee member Gavin Miller of Upper Bench Winery agreed: 乌鸦传媒淚t乌鸦传媒檚 (Sub-GI designation) very important. It gives our wine a sense of place. If this wine industry is going to go forward. We need to have truth in labelling and labelling starts where the grapes come from that go into the wine that we make.乌鸦传媒�

Soil scientist and independent consultant Scott Smith and Pat Bowen, a PH.D research scientist at the Summerland Research and Development Centre, established the boundary configuration for the proposed Sub-Gi.

Their report provided an in-depth review of topography, climate, soil and other geographic factors that define the region.

乌鸦传媒淚n a way, I乌鸦传媒檓 kind of sad we don乌鸦传媒檛 (currently) have to prove distinctness, although I know we could. Some of the things that came up in the soil work is really interesting,乌鸦传媒� said Malone. 乌鸦传媒淭here乌鸦传媒檚 not a lot of areas in the world where grape vines are grown on glacial till. In fact this may be the only area; here and a small area in Washington State. That really impacts the quality of grapes and the juice.乌鸦传媒�

She added since 2011, as part of its historical commitment to the region, Hillside has sourced its grapes entirely from the bench region.

乌鸦传媒淭hat was borne of an understanding that there乌鸦传媒檚 something special about the fruit that we get from the Naramata Bench, and the story that we tell, that乌鸦传媒檚 what we want to showcase,乌鸦传媒� said Malone. 乌鸦传媒淭hat乌鸦传媒檚 how most of the wineries on the bench feel, and while they might source fruit from other areas, everyone has one or two wines in their portfolio that are 100 per cent from a specific vineyard on the bench.乌鸦传媒�

In a 19-kilometre stretch along the bench, there are 181 registered vineyards and 31 member wineries.

乌鸦传媒淚t乌鸦传媒檚 important because the industry is at an age now where we乌鸦传媒檙e very much capable of playing on the world stage. You乌鸦传媒檝e seen competition results from all over the world where B.C. wines have done very, very well,乌鸦传媒� said Malone.

According to Miller, with bench vineyard land coming in at a quarter million dollars a planted acre, compared to around $500 in countries like Chile or Argentina, competing financially on the world market is not an opition.

乌鸦传媒淪o we have to compete on quality and people who buy quality wine. They want to know where it comes from, they want to know how it乌鸦传媒檚 made, they want to know what they乌鸦传媒檙e drinking basically, and that starts in knowing where those grapes come from,乌鸦传媒� he said. 乌鸦传媒淚 think it乌鸦传媒檚 an exciting time for the industry, we乌鸦传媒檙e beginning to grow up a little bit.乌鸦传媒�

Malone said the proposal is now in the hands of the B.C. Wine Authority to evaluate the requirements and consult with other industry members and stake holders.

If accepted, it will then go to the B.C. legislature.

乌鸦传媒淲e乌鸦传媒檙e hoping (for approval) by vintage so that grapes that are picked in 2019 would qualify to have a Sub-GI on their label. That乌鸦传媒檚 my wish,乌鸦传媒� said Malone.