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Theatre stops showing Amy Schumer movie trailer after B.C. father complains

It ran before a family-rated movie where children could see it
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The Cineplex chain has stopped showing a coming attraction trailer for the movie ѻýI feel prettyѻý before the start of a G or ѻýGeneralѻý rated movie in one Lower Mainland theatre where children might see it.

The decision came after a Langley father reportedly objected to the trailer being shown when he took his wife and daughter to see ѻýThe Miracle Seasonѻý a family-rated movie about a high school girlѻýs volleyball team.

The ѻýI feel prettyѻý trailer showed the excerpts from the raunchy comedy, which is rated PG-13 for ѻýcoarse language; sexually suggestive scene (and) nudity.ѻý

In an e-mail to the Langley Times, Cineplex spokesperson Sarah Van Lange said the father contacted the chain after going to see the ѻýThe Miracle Season.ѻý

Van Lange said the man and his wife were uncomfortable with some of the content in the trailers for ѻýI Feel Prettyѻý and ѻýOn Chesil Beach,ѻý a film based on the 2007 novel/novella by British writer Ian McEwan.

ѻýIn light of (the fatherѻýs) concerns ѻý we removed the I Feel Pretty trailer from before screenings of the one film, The Miracle Season, in British Columbia,ѻý Van Lange said.

Representatives of Amy Schumer did not immediately respond to a request for comment from the Times.

Here is the online trailer:

Van Lange said both trailers had been by the for showing.

Movie ratings are a provincial and territorial responsibility, which means while provincial rating agencies use a similar category names, the exact meaning can vary.

A General rating in British Columbia means the content ѻýmay contain occasional violence, swearing and coarse language, and the most innocent of sexually suggestive scenes and nudity,ѻý Van Lange said.

An online summary of the plot of ѻýI feel prettyѻý says it centres on an ѻýordinary woman who struggles with feelings of insecurity and inadequacy on a daily basis (who) wakes from a fall believing she is suddenly the most beautiful and capable woman on the planet. With this new-found confidence, she is empowered to live her life fearlessly and flawlessly, but what will happen when she realizes her appearance never changed?ѻý



dan.ferguson@langleytimes.com

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