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VIDEO: Salmon Arm trio open small business with big city feel

Forage General offers flowers, coffee and a variety of unique gifts

If enjoying a pour-over coffee while creating a vibrant bouquet of flowers is a pairing that appeals to you, then you may want to pay Forage General a visit.

The newly opened business, located on the corner of Alexander Street and the Trans-Canada Highway (parking available by Dominoѻýs Pizza) is the creation of Salmon Arm couple Tanisha and Jamie Out and business partner Toni Starkell. The space, open and uncluttered, was inspired, in part, by things and places the Outs enjoyed in Vancouver before moving back to Salmon Arm two years ago.

ѻýWeѻýve always been drawn to those things, the minimalist aspect of things, and we wanted to incorporate that into this shop, into this spot,ѻý said Jamie. ѻýAnd just to kind of give people that experience, stepping into something that maybe they havenѻýt seen before, they haveѻýt experienced.ѻý

Tanisha, an experienced florist, explained part of the concept behind the storeѻýs flower bar is that it allows customers to be creative with their flower arrangements if they wish to be.

ѻýBefore I was a florist, Iѻýd go into flower shops and youѻýd feel almost intimidated or you didnѻýt have the freedom to create,ѻý said Tanisha. ѻýSo that was kind of the idea with this, to make it an experience where people felt comfortable to be creative and build their own. Or else I could help them through.ѻý

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Along with the assorted fresh flora, Forage General also offers coffees, teas, baking supplied by local bakeries, and a variety of products that fit with the storeѻýs look and feel.

Asked about the storeѻýs name, Jamie said the ѻýForageѻý part came from a book about military tanks from the First World War.

ѻýOne had this amazing hand-drawn maple leaf, and it said ѻýforageѻý in really unique writing,ѻý Jamie explained. ѻýI was so drawn to that picture and that word, and it just tied in really well with the idea of foraging for flowers, for greenery and stuff. So we just brought that idea into the name of this. ѻý

When health restrictions are no longer limiting public gatherings, Jamie and Tanisha are looking forward having window seating for those looking to enjoy a beverage and/or a baked goodies, and they also hope to host a variety of workshops.

Jamie, Tanisha and Toni, and their families put in a lot of the work needed to get Forage General ready for opening. Some of that help came from Tanishaѻýs brother, Greg Sebell (Sczebel), who recently co-opened the restaurant BLK BOX in Kelowna.

ѻýMy brother and I have always been creative together,ѻý said Tanisha, adding she comes from a family of entrepreneurs.

Forage General is open from 10 a.m. to 6 p.m. Monday to Thursday, from 10 a.m. to 7 p.m. on Fridays, and from 10 a.m. to 4 p.m. on Saturdays.

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Jamie and Tanisha Out and Toni Starkell are the team behind Forage General, a floral, coffee and gift shop located in downtown Salmon Arm at the corner of Alexander Street and the Trans-Canada Highway. (Lachlan Labere-Salmon Arm Observer)


Lachlan Labere

About the Author: Lachlan Labere

Editor, Salmon Arm Observer
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