A Kelowna couple is sinking their teeth into the vegan, gluten-free market with their delicious donuts.
Joel Murga and Jaide Hatfield, owners of Jaide & Joel乌鸦传媒檚 Bakery, have been creating donuts for businesses around the Okanagan Valley for the past year.
Starting their days at 4 a.m., the dynamic duo rents a commercial kitchen in Kelowna to bake roughly 300 donuts a day before delivering them to Nature乌鸦传媒檚 Fare stores in Vernon and Kelowna on Tuesdays and Fridays, and on Mondays and Thursdays in Penticton in West Kelowna.
Hatfield also has another part-time job and Murga is taking science classes at UBCO, which he said comes in handy with the donut creations.
乌鸦传媒淢y sister, she owned her own bakery for about five years, and she ended up wanting to take a break from it for a while, so I decided I wanted to take part and do a different version of it,乌鸦传媒� Murga said.
With celiac disease and allergies to a number of ingredients, Murga wanted to do vegan and gluten-free baking with Hatfield, who is also a vegan.
READ MORE: VIDEO: Kelowna cake company expanding to offer fancy donuts
The couple started selling donuts at farmer乌鸦传媒檚 markets, and business took off from there.
乌鸦传媒淥ur main goal right now is to open up our very first cafe,乌鸦传媒� Murga said, with the aim to expand to into bread making, cinnamon buns and other vegan treats.
乌鸦传媒淭here乌鸦传媒檚 such a big vegan community, and they乌鸦传媒檝e been so supportive, it乌鸦传媒檚 awesome,乌鸦传媒� he said.
Murga said as more people have become knowledgeable about how food is made and where it comes from, there乌鸦传媒檚 been an uptick in the vegan trend.
乌鸦传媒淚 think what乌鸦传媒檚 sets us apart from the competition is also that we do all gluten-free baking. I believe our baking乌鸦传媒檚 really good,乌鸦传媒� he chuckled. 乌鸦传媒淚 would say our niche is the donut making.乌鸦传媒�
Ingredients are made fresh and organic.
READ MORE: Do not go without a donut today
乌鸦传媒淲hen we first start making everything, we even 乌鸦传媒� mix our own flours because it makes our donut fluffier and lighter,乌鸦传媒� he said.
For first-timers, he recommends the vanilla Funfetti donut, 乌鸦传媒渨hich is the best introduction to all of our donut making because most of the recipes are based off that donut.乌鸦传媒�
carli.berry@kelownacapnews.com
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