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OFF TOPIC: Bread or cake, the rising cost of food is giving me indigestion

How do grocery chain CEOs square skyrocketing prices with massive profits?
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As the cost of food continues to rise, grocery chains in Canada are reportedly making record profits. Itѻýs time for the CEOs of these companies to explain themselves, says the federal New Democratic Party. (Unsplash photo)

ѻýLet them eat cake.ѻý

These famous words are often attributed to Marie Antoinette who (equally famously) eventually lost her head over her inability to read a room.

Franceѻýs last queen may or may not have actually uttered the phrase ѻý in response to news of the exorbitant price of bread ѻý before meeting Madame La Guillotine in 1793, but the words continue to resonate.

Todayѻýs monarchs have swapped lace collars and velvet robes for sweater-vests and khakis. Now, they go on TV, where they continue to offer trite catch-phrases that reveal just how out of touch they are with the average consumer.

They are our grocery magnates, and while many regular folk struggle to put food on the table ѻý be it bread or cake ѻý they are getting substantially wealthier by the day, it appears.

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Iѻým certainly doing my part to help them.

For example, after returning last week from vacation, I needed to refill an empty refrigerator.

With only one or two traditionally higher-ticket items, like laundry soap, in the cart, I still managed to shell out $230 in short order.

This included no meat, aside from one small package of bacon that was ѻýon saleѻý for more than it cost at regular price not long ago.

Dairy and produce ѻý the latter fresh, frozen and canned ѻý made up the bulk of my purchases. As frustrating as it was to pay $5 for a carton of milk and $9 for a single spaghetti squash, the price of chicken, beef and pork placed them firmly in the ѻýmaybe next timeѻý column.

Thatѻýs not necessarily a bad thing; I probably include more meat in my diet than I should. But for some people, it is off the menu entirely, replaced by beans and other lower-cost proteins.

I was standing at the meat counter at a grocery store late last year as a woman near me stared in dismay at the prices and commented that she didnѻýt know how much longer she could afford to continue eating.

Of course, food is not a discretionary purchase, but I understood her point.

We can adjust our diets, clip coupons, buy items on sale and freeze them, or compromise on the quality of the food we eat, but the overall trend is up, up, up.

And itѻýs putting a ton of pressure on the most vulnerable people in our community. I can only imagine what it must be like for a senior on a fixed income or a single parent trying to feed a growing family. Itѻýs no surprise that rising demand is stretching local food banks to their limit.

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This trend of skyrocketing food prices has been dubbed ѻýgreedflation,ѻý and the federal NDP is happy to make political hay out of the situation.

Theyѻýve calledon the Trudeau government to extend its investigation into the rapid rise in food costs until CEOs of the major grocery store chains are forced to explain themselves, which they have so far managed to avoid doing.

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ѻýWhile families are deciding if they can afford the more than 35 per cent hike on a head of lettuce ѻý grocery CEOs are making billions in profits,ѻý reads an NDP release, issued Feb. 21.

ѻýIn fact last year, Loblaws made an extra million dollars a day ѻý It doesnѻýt make any sense, and Canadians deserve answers from the big CEOs profiting off of food.ѻý

Theyѻýre not wrong ѻý the numbers are hard to swallow.

Theyѻýre also probably not going to get far with their demands.

Thereѻýs a reason things got as bloody as they did in 18th century France. We live in a world where people, once theyѻýve risen to a certain level, are nearly impossible to hold to account. Itѻýs bizarre to think that grocery chain CEOs fall into that category, but here we are.

Itѻýs certainly not too much to demand a little transparency.

Obviously, the stakes arenѻýt quite as high as they were 200 years ago, but if things continue the way they have been, at some point, the view from the top of the tower may once again include torches and pitchforks ѻý even if this time, theyѻýre only metaphorical.

For now, though, it appears these modern-day monarchs will have their cake.

And theyѻýll eat it, too.

Right in front of us peasants.

Brenda Anderson is editor of the Peace Arch News.



Brenda Anderson

About the Author: Brenda Anderson

Brenda Anderson is editor of the Peace Arch News.
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