Karlee Friesen is taking the Victoria Bug Zoo to a different level with Taylor Swift and #bugsoftiktok.
ѻýI definitely try to follow different trends,ѻý Friesen said.
Her take on the pet paw scanning situation sweeping social media thanks to the mega pop star proved a particular hit.
Calli makes a Tik Tok comeback
ѻýWe did that with a bunch of bugs and people really liked that which I thought was absolutely hilarious.ѻý
The Swifty kitty trend prompted debate over whether critters outside the cat kingdom qualify. The more than 350 comments weigh in favour of any animal ѻý bunny, bug or even the occasional dad.
It also scored 50,000 likes so far, not the accountѻýs biggest draw, but up there.
Friesenѻýs take on a papaѻýs party doubled that in likes. A papaѻýs party is a TikTok trend where users pick up the front paws of their cat for a little dance. Friesen recreated it with a Victoria Bug Zoo resident Eurycantha calcarata, commonly called the thorny devil stick insect.
ѻýEveryone loved the papaѻýs party which I think is adorable,ѻý she said.
READ ALSO:
ѻýI really do enjoy teaching and educating people, especially about bugs and how theyѻýre not these big scary monsters we need to worry about,ѻý she said. ѻýYou shouldnѻýt squish them all. Insects are really important for our ecosystem. Without them, it would be a really gross world.ѻý
The Victoria Bug Zoo saw some rapid growth on the platform this year, the first she really focused on it.
ѻýItѻýs just another fun thing I get to do for the zoo. I still do all the boring admin stuff. I make some time for TikToks. When theyѻýre only a minute long itѻýs pretty easy to get it into a day,ѻý she said.
Called Karl by her coworkers, Friesen marks five years at the bug zoo come November. She got the job not long after arriving from Kelowna with a bachelor of science in zoology and previous work in entomology on her resume.
She started as a regular employee and educator/guide which can run the gamut from front desk to animal care to tours. Itѻýs standard stuff for staff to take on all the roles.
She became assistant manager early in the ѻýwild rollercoasterѻý that was 2020 and now works under the title outreach manager.
ѻýI do all the communications for school visits, private tours, birthday parties and adding on social media.ѻý
READ ALSO:
Sheѻýd done some low-key small business social media work previously, and went to Instagram almost as soon as she started at the downtown Victoria tourist attraction.
Friesen embarked on TikTok last summer.
ѻýFor what we do here, TikTok is better,ѻý she said, pointing to the format of fun facts and funny videos. ѻýStuff thatѻýs just fun about being at the bug zoo, TikTok really loves that stuff.ѻý
Friesen still promotes on other platforms ѻý each platform curated to its audience ѻý but embarked on TikTok last summer and found a good fit.
She really started the push early this year at around 12,000 followers.
ѻýWe had more and more likes, and more and more follows and all of a sudden we had 50,000,ѻý she said.
Among the top performers is one that hit 5.1 million views late last year, shortly before she really started to focus on the platform. Itѻýs shot from the perspective of a coworker walking in holding a phone and saying ѻýwelcome to the bug zoo you handling things OK over there Karl?ѻý
ѻýIt was me with a stick insect on my face. We were just having a morning, it was pretty funny though,ѻý Friesen said.
Im out of breath after that one
ѻýI try to make it as positive as I can because bugs are great and some people just really need to be reminded.ѻý
Sheѻýs guilty of laughing at her own jokes, and can be spotted rolling on the floor cackling with laughter when things go well ѻý or not.
That personality shines through, perhaps because sheѻýs the kind of person who shares fun facts about themselves such as: ѻýI am one person away from David Attenborough ѻý I would love to make that zero people away but weѻýll see.ѻý
Among her favourite in the more than 50 different species are the ghost mantis ѻý ѻýtheyѻýre just so spooky lookingѻý ѻý and the ѻýjust so cuteѻý herbivores such as leaf insects.
While Friesen feels the following is too small to inspire spontaneous recognition on this street, it has happened. Sheѻýs not ready to break out the wigs and sunglasses just yet ѻý so far itѻýs a good thing.
ѻýI really do enjoy teaching and educating people, especially about bugs and how theyѻýre not these big scary monsters we need to worry about,ѻý she said. ѻýYou shouldnѻýt squish them all. Insects are really important for our ecosystem. Without them it would be a really gross world.ѻý
The leans into the creepy aspect of this month with a Halloween market featuring local creators as well as a spooky bug zoo at night on Oct. 29. Tickets for the event are available on the night in-person only. The market is from 5:30 to 8 p.m. with the zoo will be open from 6 to 8.

