Ugly produce turned out to be a pretty sweet deal for the thousands who showed up to collect free vegetables at a South Surrey farm on Saturday, Oct. 14.
Thatѻýs when the Heppell family again, invited people to help themselves to ѻýuglyѻý produce at their 184th Street farm, giving away several thousands of pounds of free, homegrown potatoes, squash and free carrots donated by Canadian Farms.
The event ѻý Ugly Produce Day ѻý was a spin-off of Ugly Potato Day, which the Heppells have now hosted a dozen times since June 2022.
ѻýIt went super well. We had 3,500 people come by,ѻý Heppell Potato Corp.ѻýs Tyler Heppell said after the Oct. 14 event.
The initiative was launched to help reduce the number of edible potatoes that go to waste due to bruises, growth cracks, or their odd shape, and invites residents ѻý particularly those who are struggling with food security ѻý to stop by the property and fill up on the ѻýuglyѻý fare that is still perfectly fine to eat.
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For the Oct. 14 Ugly Produce Day, several farms ѻý from as far away as South Africa and Wisconsin ѻý showed interest in participating in the free event, but many dropped out at the last minute, noted Hepppell.
He wants to see farms from all over ѻý like Johnson Fresh Farms in Alberta, who also participated Oct. 14 ѻý join in to make it a national, or even international, event.
ѻýWeѻýll keep trying to do this.ѻý
First starting in June 2022, the Heppells also raise funds for several local charities at each ѻýuglyѻý event, with $4,500 raised on Saturday alone for the Greater Vancouver Food Bank, Raphael House in Langley and the Cloverdale Community Kitchen.
In addition, Heppellѻýs company, Ten Servings, offers Ugly Potato merchandise such as T-shirts, hoodies and hats, that also helps his family get their extra ѻýuglyѻý produce to people in need, online and at each event.
For every item sold, 10 servings of produce that arenѻýt quite up to the strict cosmetic standards of supermarkets are donated to local food banks, helping to feed the local community and reduce food waste, Heppell said.
While the busy harvest season is now winding down, Heppell said they may host one more ugly produce event this winter.