Demonstrators gathered outside the new Trump International Hotel and Tower in downtown Vancouver on Tuesday, as the invitation-only grand opening took place inside.

U.S. President Donald Trump乌鸦传媒檚 two sons, Donald Jr. and Eric, were expected to attend. Police were on scene, both in front and behind a waist-high fence blocking the hotel乌鸦传媒檚 entrance on West Georgia Street.

More than 100 people stood outside, holding signs and singing the Canadian national anthem.

The $360-million hotel and condo development, with a unique twisting design by late architect Arthur Erickson, had a soft launch last month.

The 69-storey building has become a destination for protests over the president乌鸦传媒檚 anti-immigrant rhetoric, comments about women and promises to build a wall on the border with Mexico to keep to keep migrants out of the United States.

And Tuesday乌鸦传媒檚 protest was no different than the handful of others in recent months.

乌鸦传媒淚t乌鸦传媒檚 a way to get under his skin 乌鸦传媒� which he deserves,乌鸦传媒� said one protester wishing to go by the name Fatimah.

With a sign in hand that read 乌鸦传媒淭rump: A bad brand for Vancouver,乌鸦传媒� she said she had nothing against Trump乌鸦传媒檚 two sons, but doesn乌鸦传媒檛 believe the 49th U.S. president has truly disentangled himself from his company.

乌鸦传媒淭hat [sign is] a symbol, and so is my presence here,乌鸦传媒� she said.

Some critics of Tuesday乌鸦传媒檚 protest argued this isn乌鸦传媒檛 the leader of Canada, and boycotting the hotel will only hurt Vancouver乌鸦传媒檚 tourism industry.

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乌鸦传媒淚f the Hilton乌鸦传媒檚 can have a hotel then why can乌鸦传媒檛 Trump have a hotel here?乌鸦传媒� asked Vancouver resident Joe Taylor.

乌鸦传媒淸His] presidency and business are two different things乌鸦传媒� if he keeps that separate he乌鸦传媒檒l do fine,乌鸦传媒� he said, adding that Trump doesn乌鸦传媒檛 actually own the hotel.

Another protester, Michelle Fortin, said it乌鸦传媒檚 imperative that people put 乌鸦传媒渢heir money where their hearts are.乌鸦传媒�

乌鸦传媒淚 think if you are informed, and you understand that behind the brand is also a belief system, if you choose to stay at any of his hotels or purchase any of the clothing line or home line, what you乌鸦传媒檙e saying is mysogony, racism, homophobia and lack of inclusion is what you stand for,乌鸦传媒� she said. 乌鸦传媒淭here are other really great hotels that don乌鸦传媒檛 have those things attached to their brand.乌鸦传媒�