Malt and spirit-based beverages started rolling out from the Molson Coors brewery in Chilliwack for the first time this week.
While the company乌鸦传媒檚 236-year history is deeply rooted in beer, the rebranded Molson Coors Beverage Company is gaining traction with a raft of new products that go behind the beer aisle.
In Chilliwack, operational upgrades from early 2022 prepared them for changes that took place at the Fraser Valley Brewery, and they dovetail with Molson Coors乌鸦传媒� environmentally responsible brewing process.
乌鸦传媒淚nvesting in our brewing capabilities is a top priority for Molson Coors,乌鸦传媒� said David Hamel, Molson Coors乌鸦传媒� general manager of operations for Western Canada. 乌鸦传媒淭his upgrade supports many of our commitments as a company 乌鸦传媒� from modernizing our operations in Chilliwack, to unlocking additional brewing capacity for our above-premium brands, to doing so responsibly by ensuring our facilities are pillars of sustainable brewing for years to come.乌鸦传媒�
Two of the biggest Molson Coors facilities in Canada, in Chilliwack and Toronto, saw production get underway Monday for brands like Vizzy Hard Seltzer and CoorsSeltzer destined for the Western market, and Central Canada.
Both breweries are now 乌鸦传媒渓ive乌鸦传媒� with production of non-beer beverages that will lead to thousands of additional hectolitres produced each year.
Technologies built into the facility are expected to decrease the company乌鸦传媒檚 carbon footprint, as well as its energy and water consumption through practices such as carbon dioxide recycling, thus reinforcing the brewery乌鸦传媒檚 environmental, social, governance (ESG) initiatives in the local community.
Chilliwack Mayor Ken Popove sees the recent investments at the brewery as a facet of Chilliwack乌鸦传媒檚 growth.
乌鸦传媒淥ne of council乌鸦传媒檚 goals is to attract and maintain business growth,乌鸦传媒� Popove said. 乌鸦传媒淥ur community is growing rapidly and it乌鸦传媒檚 exciting to see that growth reflected in Molson Coors乌鸦传媒� continued investment in Chilliwack.乌鸦传媒�
Molson Coors乌鸦传媒� Toronto brewery was founded in 1955 and currently stands as the beverage company乌鸦传媒檚 biggest Canadian facility, next only to Chilliwack乌鸦传媒檚 brewery, which opened in 2019. The Toronto facility has the capacity to brew 28 different brands, including core brands like Molson Canadian, Coors Light and Coors Original.
乌鸦传媒淎s the biggest brewery under the Molson Coors banner in Canada, the Toronto Brewery team is proud to take part in this next chapter of our history,乌鸦传媒� said Tan Le, Molson Coors general manager of the Toronto Brewery.
The growing Canadian market for ready-to-drink beverages is estimated at almost three million hectolitres and Molson Coors乌鸦传媒� market share in the hard seltzer and soda segment is close to 15 per cent and growing, said officials.
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