Lake Countryѻýs second cannabis retail store is up and running, and itѻýs looking to boost the regulated market locally and beyond.
Dutch Love Cannabis opened its doors Wednesday (Nov. 18) in the Village Centre on Main Street.
Harrison Stoker, vice president of brand at Donnelly Group (Dutch Loveѻýs parent company), said heѻýs excited to have a new retail store open just a stoneѻýs throw from Kelowna, where Dutch Love became the cityѻýs first regulated cannabis store last summer.
ѻýWeѻýve got a lot of really good local producer relationships in the Okanagan,ѻý Stoker said. ѻýWeѻýre especially excited to have another outlet to be able to service the Okanagan population, to effectively buy the cannabis thatѻýs grown in their back yard.ѻý
Itѻýs the companyѻýs 19th retail store in Canada and the sixth to crop up in B.C. As Lake Country council heard , the company is committed to working with other regulated stores to combat the illicit cannabis market.
That endeavour starts with modernizing the regulated market: Dutch Love has been lobbying the provincial government to equip the cannabis market with retail features like online shipping and delivery.
ѻýFeatures which I think today, from a consumer perspective, we kind of take for granted,ѻý Stoker said. ѻýWith Amazon and online e-commerce and the stuff that already exists, itѻýs crazy to think in 2020 you canѻýt have that same accessibility and convenience in cannabis retail.ѻý
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Dutch Love has said it will work with Lake Country Cannabis ѻý the districtѻýs other legal pot shop ѻý to tackle the grey market.
ѻýOur position is combating the illicit market shouldnѻýt necessarily be entirely incumbent upon the province. As a collective, regulated retail coalition we can really help out quite a bit if weѻýre less constrained by these prohibitions.ѻý
The company is also helping online cannabis aggregators like Weedmaps and Leafly to legitimize their revenue streams and move away from grey-market products.
Dutch Love worked with Leafly through the legalization period to build a revenue model that doesnѻýt rely on illicit products. Stoker said Leafly has since expunged all illicit products from their website, and Weedmaps is on the same path.
ѻýTheyѻýre now very actively starting to strip out illicit operations, which is great, and theyѻýve committed to us vocally that by the end of the year they will fully turn the corner and only be hosting regulated retail on their websites,ѻý Stoker said.
There are relatively fewer grey-market options in the Lake Country area compared to Vancouver, where the company operates four stores. For those in Lake Country who frequent the so-called ѻýGreen Mileѻý along Westside Road, Stoker says the regulated store can offer services the grey market canѻýt.
ѻýOne thing that we can offer is safe, dependable, accurately labelled products that are regulated by Health Canada,ѻý he said. ѻýAnd I think we have a customer experience that is perhaps challenging for the illicit market to mirror.ѻý
Dutch Love has also partnered with Lake Country Food Bank to donate 10 per cent of proceeds earned from the Lake Country storeѻýs first month.
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