A love of riding motorcycles has led a former Kelowna student to take on moto-fashion.
Ava Murovec, a Kwantlen Polytechnic University (KPU) fashion student, will be one of 28 emerging designers showcasing their collections in the Wilson School of Design乌鸦传媒檚 2017 The Show.
Murovec will unveil her line, Mura, over six shows at the Imperial Vancouver April 5 and 6.
乌鸦传媒淓ver since I started riding motorcycles three years ago, I乌鸦传媒檝e wanted to create apparel that works on and off the road,乌鸦传媒� said Murovec. 乌鸦传媒淎fter many hard years of work it乌鸦传媒檚 exciting to see my dream come to life.乌鸦传媒�
After graduation, Murovec hopes to take some time off for a motorcycle trip to Alaska as a way to relax after her last four years of school before gaining experience in the fashion industry by working for a local company.
Eventually, Murovec wants to bring Mura to the market and fully develop her own company.
Murovec developed the line as her final project before graduating from KPU乌鸦传媒檚 Fashion Design and Technology program. The program provides students with a rigorous studio-based design education that provides an opportunity to create and grow in the fashion industry. The capstone project involves extensive market and design research, requiring students to create garments that meet a perceived market need.
Murovec created her line of women乌鸦传媒檚 moto wear because she believes that you shouldn乌鸦传媒檛 have to compromise; looking good can be synonymous with functionality.
乌鸦传媒淢ost of the product is too bulky and only geared to on the road,乌鸦传媒� said Murovec. 乌鸦传媒淵our favourite piece should take you where you need to go.乌鸦传媒�
For more on Ava Murovec乌鸦传媒檚 collection follow her on Instagram @muramotorcycleapparel.
