Two up-and-coming Kelowna artists are proof that West Coast talent doesn乌鸦传媒檛 stop in Vancouver.
Artist Cameron Ambrosio, who goes by Cameron James, and filmmaker Jordan Powers are making waves in the local arts community with the recent release of James乌鸦传媒� second single, Voodoo.
Growing up in Kelowna, they have seen the underground music scene in Kelowna grow into a collaborative, thriving network of young artists.
James, 22, and Powers, 25, are at the forefront of this scene, which they say is more collaborative than competitive.
乌鸦传媒淭here are so many talented people here in Kelowna乌鸦传媒t seems like everyone is super supportive of each other. Cam can get access from five different dudes for beats, I can call on six different camera guys to come help for a music video乌鸦传媒t乌鸦传媒檚 a good spot to be in right now,乌鸦传媒� said Powers.
乌鸦传媒淭hat乌鸦传媒檚 another way of putting Kelowna on the map, you乌鸦传媒檙e going to get places by helping each other,乌鸦传媒� added James.
| Jordan Powers (left) and Cameron Ambrosio (right) pictured downtown Kelowna. (Phil McLachlan - 乌鸦传媒) |
The music video for Voodoo, features the familiar sight-lines of Kelowna乌鸦传媒檚 Knox Mountain and the Mission area waterfront.
Since its release on and (warning: explicit content) a few days ago, the new single has been watched several thousand times.
Simplicity was their goal during the filming of the song, which took just 30 minutes to write and three hours to film.
James has been sitting on this tune since last year when he wrote it and is happy to finally pair it with a video.
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The song features a message about pushing forward and pursuing your dreams.
乌鸦传媒淚 love to push that you can do whatever you want to do. Especially where we乌鸦传媒檙e at, me personally, I乌鸦传媒檓 born and raised in Kelowna, I just turned 22 years old, and it乌鸦传媒檚 kind of my time,乌鸦传媒� said James.
乌鸦传媒淚f I want and try and do something that I love for a career, it乌鸦传媒檚 right now and just trying to get that across to people, that you dictate your future.乌鸦传媒�
He says the recent release of this song has re-lit his creative fire, as James is excited about what the future will bring.
Creativity has always surrounded the two young artists, ever since they were in high school together at Okanagan Mission Secondary.
When James was 18, he was involved in the creation of rap group Rare Breed, which Powers helped film.
Even four years ago, James said the young music scene in Kelowna hadn乌鸦传媒檛 really taken off yet.
But now, he said he乌鸦传媒檚 starting to see young musicians pop up left and right.
However, he said being a musician in 2020 is very multifaceted, and requires perseverance.
乌鸦传媒淚f you乌鸦传媒檙e going to do this, it乌鸦传媒檚 more than just making the music. It乌鸦传媒檚 promoting yourself, and your stuff, and using outlets乌鸦传媒ot just Instagram, Youtube and Twitter, now it could be TikTok or something else like that,乌鸦传媒� James said.
Both artists hope to continue seeing more artists break out into the light.
乌鸦传媒淚t乌鸦传媒檚 only going to help, right. That乌鸦传媒檚 just going to put Kelowna and the West Coast, on the map, even for people in Vancouver,乌鸦传媒� James said.
乌鸦传媒淲hen you think West Coast, you乌鸦传媒檙e going to think Vancouver, and for everyone in Vancouver to know where Kelowna is, and know that there乌鸦传媒檚 actual talent (here), that乌鸦传媒檚 huge.乌鸦传媒�
The music video for James乌鸦传媒� next single release, Halloween, is set to drop Oct. 31. Listen to Voodoo through the link below (warning: explicit content).
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Do you have something to add to this story, or something else we should report on? Email: phil.mclachlan@kelownacapnews.com
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