The COVID-19 pandemic has shut down many businesses and events, but a local video company isn乌鸦传媒檛 letting that stop them from getting creative.
Kelowna乌鸦传媒檚 One Peak Creative started their own campaign #adsolation, which has seen them make one ad every day. With most of their shoots pushed back due to the pandemic, the team decided to continue making ads to keep their creativity moving, according to the creative agency乌鸦传媒檚 co-owner Conar Fair.
乌鸦传媒淲e had to come up with an idea to keep us fresh and creative and honing our skills so we can come out of this better than when we went in乌鸦传媒� we also wanted to find a unique way to involve the community as well,乌鸦传媒� Fair said.
As the team got the hang of same-day shoots and edits, they decided to make an ad for Ryan Reynold乌鸦传媒檚 Aviation American Gin.
The trio乌鸦传媒檚 video got Reynold乌鸦传媒檚 approval, as well as his wife乌鸦传媒檚.
乌鸦传媒淲e mostly did it because we thought it would be super fun to create and obviously, we were hoping that maybe Ryan would end up seeing it乌鸦传媒� and I guess yeah, he did,乌鸦传媒� he said.
乌鸦传媒淥ur weeks are super busy right now so after we filmed and posted the ad, I乌鸦传媒檝e been running on four hours of sleep. Glen and Meg (One Peak乌鸦传媒檚 co-owners), they ran to my room and were like 乌鸦传媒榠t happened, he replied!乌鸦传媒�. It was just this incredible surreal feeling. It felt great to know he had seen something we worked so hard on.乌鸦传媒�
Fair said besides the great feedback from Reynolds, One Peak乌鸦传媒檚 team is also very excited about the community they乌鸦传媒檝e received.
乌鸦传媒淓verybody has been supportive of everything we乌鸦传媒檝e done so far. It乌鸦传媒檚 just been incredible to see what we乌鸦传媒檙e capable of accomplishing within a day.乌鸦传媒�
He said they乌鸦传媒檝e also received messages from parents about how their work is inspiring young students to pursue visual arts.
乌鸦传媒淚t乌鸦传媒檚 just really cool because when I was growing up, I didn乌鸦传媒檛 really know this was something that was possible乌鸦传媒� so it乌鸦传媒檚 cool that we乌鸦传媒檙e showcasing this to a younger generation,乌鸦传媒� he said.
Fair also has a piece of advice.
乌鸦传媒淔or anybody who乌鸦传媒檚 been thinking about doing and it scares you, just give it a shot. Go for it. Jump all the way in, and you乌鸦传媒檙e going to be amazed at what you can do and the outcome.乌鸦传媒�
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