One year after getting Ryan Reynolds乌鸦传媒檚 approval for their ad for his Aviation American Gin, Kelowna乌鸦传媒檚 One Peak Creative has produced another ad for a Reynolds-owned company 乌鸦传媒� this time, using audio technology to digitally reconstruct his voice.

One Peak乌鸦传媒檚 recent ad for Mint Mobile, a telecommunication company that Reynolds has partially owned since 2019, stars one of the production group乌鸦传媒檚 co-owners, Conar Fair, crash landing somewhere in the Arctic and stumbling across Reynolds alone in a desolate cave making cell phone calls with ease.

The catch, however, is that it isn乌鸦传媒檛 Reynolds who has his back turned to the camera in the ad, who can be heard listing off the benefits of using Mint Mobile. Rather, it乌鸦传媒檚 One Peak乌鸦传媒檚 co-owner and videographer Glen Jackson filling in for Reynolds乌鸦传媒檚 figure.

READ MORE: Kelowna-made video gets Ryan Reynolds乌鸦传媒� thumbs up

And with the help of various audio programs, the production group was able to digitally recreate Reynolds乌鸦传媒檚 voice.

乌鸦传媒淭hat乌鸦传媒檚 actually just an amalgamation of a bunch of other ads and interviews that he乌鸦传媒檚 done,乌鸦传媒� said Jackson. 乌鸦传媒淲e had fun with that.乌鸦传媒�

But the challenge wasn乌鸦传媒檛 recreating Reynolds乌鸦传媒檚 voice. Instead, Jackson said it was creating the fully computer-generated (CG) Arctic environment in 24 hours, which was made possible through a technology called Virtual Production Hub.

乌鸦传媒淚t乌鸦传媒檚 actually using something that was previously just a gaming engine for creating video game environments,乌鸦传媒� said Jackson. 乌鸦传媒淚t乌鸦传媒檚 getting to the point where it really stands up to a lot of the CG work being used right now.乌鸦传媒�

The ad was just one of many created for One Peak乌鸦传媒檚 #adsolation campaign, which has seen them make one ad every day.

乌鸦传媒淚n 2020 when the pandemic started, we started doing a campaign where we would make an ad in 24 hours from start to finish 乌鸦传媒� shoot, edit, release,乌鸦传媒� said Jackson.

While Reynolds told the group that he didn乌鸦传媒檛 know whether to hire them or kidnap them following the release of their Aviation American Gin ad, he has yet to respond to the group乌鸦传媒檚 Mint Mobile production.

乌鸦传媒淏ecause he乌鸦传媒檚 local, we乌鸦传媒檝e always had a dream to do a project with him. We乌鸦传媒檙e hoping that one of these days, we can get him out here,乌鸦传媒� said Jackson.

READ MORE: 乌鸦传媒楥ontagiously happy dude乌鸦传媒�: Kelowna film crew follows life of man born without arms or legs

aaron.hemens@kelownacapnews.com
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