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New York DJs ready for COG

Cash Cash is performing at Center of Gravity in Kelowna
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Jabari Jacobs Cash Cash is performing at Center of Gravity which takes place July 28 to 30.

Itѻýs not about the money, itѻýs about the music.

New York Cityѻýs Cash Cash is bringing dance beats to the Center of Gravity stage for the popular festival that takes place this weekend.

This will be the DJ groupѻýs first time performing at the event, according to member Jean Paul ѻýJPѻý Makhlouf.

The electronic trio consists of brothers JP, Alex Makhlouf and friend Samuel Frisch. Theyѻýve reached Billboard charts with their singles and international success with four albums.

Their latest single All My Love was released last week and features English singer-songwriter Conor Maynard.

ѻýWe knew we had something special (with the single), Conorѻýs voice is really cool and really emotional,ѻý said JP Makhlouf.

Maynard became involved in the song after Cash Cash called him up, having previously done a remix for him in 2009.

ѻýHeѻýs grown lots since then,ѻý said Makhlouf, adding ѻýI think he was like 5-foot-2 and now heѻýs 5-foot-6.ѻý

But, on a serious note, Makhlouf believes Maynard found himself as an artist, as did Cash Cash.

The group started as an electronic pop band and released their first album in 2008 called Take It To The Floor, but they were always remixing for other artists on the side.

ѻýIt made a really slow transition,ѻý said Makhlouf, as they transformed into their sound today which includes a trove of artists like B.O.B. and Nelly.

And they continue to move forward. ѻýEvery year our goals change,ѻý he said.

The group loves making music and putting their time into touring and building their fan base.

ѻýSeeing people sing our songs in other countries, we were like ѻýoh my god how do they know our songsѻý because people in the states didnѻýt sing our songs,ѻý said Makhlouf.

The group is currently on tour, and is heading to Asia after wrapping up in Kelowna and doing a few dates in Las Vegas.

Lyrics are written in collaboration with the artists, which Makhlouf calls a special opportunity. Some of the artists they now work with they listened to growing up, he said.

They sit with the artists and share stories of past experiences which occasionally includes heartbreak.

These artists have also influenced them, as Nelly helped them remember their roots.

ѻýWe did a song with Nellyѻý over the years things started to get robotic for us in the studio and he came in and he turned the whole studio into a party,ѻý said Makhlouf.

ѻýWe just loosened up and ended up making such a cool song. It reminded us that we needed to relax and it brought us back to when we started when we were just having fun.ѻý

The fans have always been supportive of Cash Cashѻýs ever-changing music.

ѻýThey donѻýt always want the same song over and overѻý itѻýs always about hearing something fresh,ѻý he said. ѻýIt can get challenging sometimes, but itѻýs liberating because thereѻýs no ceiling. Thereѻýs no ѻýoh, we canѻýt do that,ѻý we try to just take it as it comes.ѻý

The band plans to release new singles every few months and eventually put together an album.

ѻýAlbums are great but thereѻýs something really special about putting a song out; to just focus on the songs. A lot of times songs get lost on an album and sometimes you work really hard on a song and want (people to listen to it),ѻý said Makhlouf.

Center of Gravity is held at City Park this Friday to Sunday. Tickets and more information is at .





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