A group of 乌鸦传媒渉yper-talented乌鸦传媒� 20-somethings from across the Okanagan valley are behind Vernon-born singer-songwriter Justin J. Moore乌鸦传媒檚 latest music video.
Moore made waves after a video of a duet with opera singer dad Paul Moore went viral last year. The cover of Ed Sheeran乌鸦传媒檚 Perfect Symphony has since garnered more than 200,000 views.
But now, he乌鸦传媒檚 back with his moving breakup anthem and music video that was entirely shot in the Okanagan.
Local viewers will recognize several spots captured in Moore乌鸦传媒檚 Someone Who Loved You Can video. Kelowna乌鸦传媒檚 Bernard Avenue, Dayton Street pedestrian overpass and City Park backdrop the dissolution of a relationship portrayed by Chelsea Tansey and Taylor Mcknight.
乌鸦传媒淲e were really taking a new look at Kelowna and trying to capture the vibe of a proper city,乌鸦传媒� Moore said. 乌鸦传媒淭hat乌鸦传媒檚 where my heart is anytime I write a song, it乌鸦传媒檚 always metropolitan; people up at all hours, there乌鸦传媒檚 life 乌鸦传媒� that乌鸦传媒檚 where my heart is. Kelowna does a better job at that than anywhere else in the Okanagan.乌鸦传媒�
Plus, he added, 乌鸦传媒淲e literally knew all the hot spots already because we live here.乌鸦传媒�
Director Jackson Parker was on board the second he heard Moore乌鸦传媒檚 song, which was written, recorded and mixed in his bedroom.
乌鸦传媒淗e actually had gone through something pretty much exactly like me,乌鸦传媒� Moore said. 乌鸦传媒淲hen I sent him the song, he said, 乌鸦传媒楧ude, it乌鸦传媒檚 time we make an actual music video.乌鸦传媒櫸谘淮綕
The hardest part for Moore, he said, was shooting scenes in a barn in Armstrong in the freezing January air.
乌鸦传媒淚t was fricken乌鸦传媒� freezing,乌鸦传媒� Moore said, admitting he乌鸦传媒檚 a 乌鸦传媒渂it of a baby乌鸦传媒� when it comes to cold.
乌鸦传媒淚 had to keep going into the car because my nose was turning bright red.乌鸦传媒�
The video was shot in less than 10 hours thanks to a meticulously detailed shot list, planned by Moore and Parker, and quick work behind the camera by videographer Brody Jones of Brody Jones Cinema.
乌鸦传媒淚t was a highly collaborative passion project from everybody,乌鸦传媒� Moore said of his small crew from Armstrong, Vernon and Lake Country. 乌鸦传媒淭hese are hyper-talented guys that will one day be the top dogs in their industry wherever they live.
They are at prodigy levels and they乌鸦传媒檙e all under 25,乌鸦传媒� Moore said.
Moore said although he乌鸦传媒檚 still trying to find his style of music, Someone Who Loved You Can connected more than anything he乌鸦传媒檚 put out so far.
Next up, Moore is eyeing an EP and of course, more collaboration with Parker.
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