WARNING: Content in this story is not appropriate for all readers.

A development company is apologizing after a vulgar message was spotted recently on an electric street sign.

The digital sign displayed a sexually explicit message, according to a photo snapped outside of Mission Group乌鸦传媒檚 Ella building construction site on Ellis Street and Bernard Avenue and posted on Reddit shortly after Aug. 29.

Reddit user u/GuyOne posted the picture on the online forum, saying it was 乌鸦传媒渁n interesting sign downtown.乌鸦传媒�

Kelowna communications consultant Marnie Douglas confirmed the sign wasn乌鸦传媒檛 owned by the city, and was rented by Mission Groups General Contractor.

乌鸦传媒淭he developer was required to put up signage as part of the crane removal and they likely rented the sign for that purpose. If the sign is not locked, someone could get into it and tamper with the copy,乌鸦传媒� Douglas said.

And that乌鸦传媒檚 exactly what happened.

ITC rented the sign from United who was responsible for controlling the information, Greggain said. A member of United did not secure the controls on the sign properly, which left the digital sign up to any passerby乌鸦传媒檚 interpretation.

乌鸦传媒淢ission Group and ITC would like to sincerely apologize to anyone who may have witnessed this inappropriate wording,乌鸦传媒� Greggain said.

ALSO READ: Big White Bikers wrapped the globe 1.5 times this summer

ALSO READ: UBCO receives $1.5M feferal contribution to defence research