A new ad campaign involving mock movie posters aims to silence gangsters in Metro Vancouver.
At a movie theatre in Surrey, the region乌鸦传媒檚 Crime Stoppers chapter unveiled a new 乌鸦传媒淕uns and Gangs乌鸦传媒� initiative that encourages people to give anonymous tips about gang activity and other serious crimes.
The crime-fighting organization hopes the messages 乌鸦传媒渇lip the script乌鸦传媒� on crime by celebrating tipsters as 乌鸦传媒渟tars乌鸦传媒� of the narrative.
New posters feature the three storylines of 乌鸦传媒淭he Gunman乌鸦传媒檚 Barber乌鸦传媒� (how a barber乌鸦传媒檚 anonymous tip put a criminal behind bars), 乌鸦传媒淭he Gang Member乌鸦传媒檚 Gym Buddy乌鸦传媒� (an anonymous tip led to a heavy sentence) and 乌鸦传媒淭he Drug Dealer乌鸦传媒檚 Neighbour乌鸦传媒� (how one tip sent a criminal to jail).
The Saul Bass-style graphics will be displayed on restaurant and bar screens, billboards, and on bus and Skytrain overhead cards and transit shelters. Videos will be played before movies at local Landmark company theatres including the one in Guildford, where a launch event was held Wednesday (March 15).
Launched at a movie theatre, a new Metro Vancouver Crime Stoppers campaign wants to silence gangsters.
乌鸦传媒� Tom Zillich (@TomZillich)
How new movie poster-style ads aim to 乌鸦传媒榝lip the script乌鸦传媒� on criminals:
The PS&Co campaign aims to reach people who know someone involved in illegal activities, or has key information, and wants to do the right thing, but won乌鸦传媒檛 tell anyone for fear of reprisal.
The ads target girlfriends, boyfriends and partners of anyone involved in crime, parents and extended family, non-criminal friends and casual acquaintances such as servers, bartenders, valets and special entertainers.
Linda Annis, executive director of Metro Vancouver Crime Stoppers, says the organization had 乌鸦传媒済reat success乌鸦传媒� with three previous Guns and Gangs advertising campaigns in recent years, and hopes for the same in 2023.
乌鸦传媒淪ince 2016, tips to Crime Stoppers are credited for 216 gun- and gang-related arrests, and the seizure of 313 illegal weapons,乌鸦传媒� says Annis, also a Surrey city councillor.
乌鸦传媒淎nyone can be a hero. We accept anonymous tips about any crime 24/7 and in 115 languages. We don乌鸦传媒檛 want to know your identity or where you乌鸦传媒檙e from, we just want information that can help police to solve crime.乌鸦传媒�
, or call 1-800-222-8477.
tom.zillich@surreynowleader.com
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