UPDATE 1:20 p.m.
The fire is mostly out, with some smoke lingering as crews are extinguishing the last of the blaze.
RCMP are also now at the scene.
UPDATE 1 p.m.
Smoke can be seen in the Penticton sky as crews battle the blaze along Channel Parkway (Highway 97).
The right lane is closed northbound on the the highway.
According to a Black Press Media reporter at the scene, fire crews are trying to keep the fire from reaching the wastewater treatment plant.
The Penticton Fire Department has two engines and around a dozen firefighters on scene. BC Wildfire Service is also on scene.
Original
Penticton emergency crews are on their way to a grass fire at Channel Parkway (Highway 97) and Green Mountain Road.
A vehicle's back tire is the apparent cause of the blaze. High winds are reported in the area.
Black Press Media has a reporter heading to the scene.
More to come.