The coronavirus disease 2019 (COVID-19) has affected virtually every industry in one way or another, and in that regard, the music industry is no different.
In fact, for the budding musicians still growing their portfolio and fan-base, the effects can be - and for some, already have been - devastating.
Vancouver Island MusicFest executive director Doug Cox is not only a concert promoter, but also a touring musician, as well as a record producer. He is experiencing the effects from all sides.
His scheduled tour with singer-songwriter Linda McRae that included shows in Washington, Oregon, B.C. and Alberta was cancelled mere hours after he spoke to Black Press.
ѻýWe just cancelled our entire tour due to Lindaѻýs concerns over self-imposed quarantine,ѻý he texted, shortly after a phone interview. ѻýThis included dates in Washington, Oregon, BC and Alberta - and I just lost a two-week recording project as a producerѻý someone who was coming to Courtenay from Argentina to record at my studio has the same concerns.ѻý
Cox is no longer a full-time touring musician, but he empathizes with those who make their living playing the circuit venues. He said had this crisis happened 20 years ago, when he was on the road for eight months of the year, it would have been disastrous.
ѻýIt would have wiped me out, for sure,ѻý he said. ѻýItѻýs not only going to be devastating to musicians who are dependant on that money coming in, but if you are planning on making money on a tour, youѻýve already put out a lot of money to book that tourѻý everything from updating your website to sending out press kits, phone bills, advertisingѻý thereѻýs a huge amount of money that goes out up front and a lot of that will never be recovered.ѻý
In addition to the gigs, there are music conferences, where much of the networking is done.
ѻýThatѻýs where a lot of these artists get their work from; things like the Juno Awards, the Canadian Folk Music Awards have both been cancelled, and the [networking] that is done there is huge.ѻý
And itѻýs not just the musicians. Cox said a lot of the venues will be hit hard as well.
ѻýA lot of them operate day-by-day in terms of keeping their doors open. If they have to close down for two or three weeks, thatѻýs saying good-bye to their staff, not having money to pay their billsѻý a lot of them are just going to give up, at this point in time.ѻý
As Vancouver Island MusicFest is still a few months away (July 10-12), Cox is expecting the festival to go ahead. But he has had to postpone some of the ongoing concert series shows.
ѻýWe had to postpone both the John McLachlan Trio show (March 20) and the Irish Mythen show (March 28).ѻý
Trent Freeman of the Juno Award-winning string quartet The Fretless said they just cancelled a handful of shows.
ѻýSo far weѻýve had a tour of four shows [cancelled],ѻý he said via phone from Toronto. ѻýWeѻýve also had a couple of shows postponed. And we are looking at our April tour, which starts in Calgary and goes all the way to [Vancouver Island] - hopefully that one still goes on.
ѻýAt this point, we are looking week by week. There is already some stuff for the middle of May that has been cancelled, but thatѻýs a rare case.ѻý
Freeman said with the changes in the way consumers get their music these days, live shows are the only way for many musicians to make a living.
ѻýI think every touring musician in my community is, if not affected, certainly concerned, about how long this will last,ѻý he said. ѻýTouring is sort of the last component that hasnѻýt been decimated by the lack of foresight within the music industry. Going out to play shows is ѻý the most sustainable way to make a living now for sure.ѻý
Freeman said while this is a big blow to the entire industry, heѻýs confident the majority of his peers will prevail.
ѻýI do want to say all the artists I know are so creative - they wouldnѻýt really be able to make a living in the music industry without being so creative. Within the industry, especially in the circles I am in, thereѻýs no obvious and easy path to income - itѻýs not like any other kind of job. We are always finding ways to adapt. So we will figure out another creative way [to get past this].ѻý
terry.farrell@blackpress.ca
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